KWFinder, the best SEO Tool for beginners?
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I am testing KWFINDER
My review after several months of use
If you are reading this text, you may be just starting out with SEO and sometimes feel a little lost given the amount of complicated tools!
Well, let’s get straight to the point! There is a simple, affordable and sufficiently complete solution to do real SEO work without breaking your head and tearing your hair out!
This is exactly what the Mangools Suite and KWFinder offer. You will see here why this platform is truly ideal for getting started — and why I think it is worth a look!
Mangools, what is it?
The Mangools SEO Suite combines five different tools (+1 AI tool + 1 Chrome extension) :
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KWFinder : for analysis and keyword research (the foundation of SEO)
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SERPChecker : analysis of search results pages (SERP)
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SERPWatcher : monitoring of keyword rankings (ideal for debriefing with your clients)
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LinkMiner : backlink analysis (essential to know where you stand)
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SiteProfiler : Website profile and authority (light analysis, mini-audit)
- AI Search Watcher : measures your visibility in AIs (not tested here)
- Mini SEO Tools : Free Chrome extension with SEO tools: Google SERP Simulator, SERP Location Changer, SERP Volatility Checker, Mangools SEO Extension, AI Search Grader, SEO Content Optimizer, Reddit Threads Finder.
This tool was originally launched together with KWFinder in August 2014.
The idea behind the product is simple: To offer an « all-in-one » solution for the most frequent SEO needs . It focuses on the essential, no frills, and you don’t have to download 10 different tools that are super expensive!
Why this suite is well suited for beginners (and intermediate users)
An ultra-intuitive user interface and super-fast learning
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Critics emphasise that KWFinder and the rest of the tool are much clearer than many very complex « professional » tools. In fact, you don’t need to spend 3 hours understanding what you are doing: 5 tools = 5 brightly lit colours. Visually, you find your way around super quickly. You don’t waste any time. You can clearly see that the guys have worked hard on the ergonomics. ULTRA INTUITIVE = VERY EASY to use. Compared to other, even much more expensive solutions, it’s a difference like night and day!
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Little or no technical jargon immediately visible. You have the info at a glance
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Ideal for an SEO freelancer or someone managing a personal website, a blog or, for example, a local business
Affordable Prices
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For this tool level, Mangools is clearly considered to be a « good value for money ».
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There are several plans (in 2025, also see Black Friday!) with tiered pricing depending on quotas and ultimately on the number of your clients.
Comprehensive features for getting started
Even if it’s not the ultra-professional Swiss Army knife for €1000 and even if it’s not perfect, the suite still covers the key functions of SEO :
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Find keywords with volume + difficulty level
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Monitor your positions
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Check competitors
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Analyse backlinks
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Profile a website (your own or a competitor’s)
For an SEO beginner or intermediate user, this is absolutely sufficient — and it allows you to quickly achieve concrete results.
A solution suitable for small businesses
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with KWFinder, you have the option to target data by country, language, but also by a precise location (city, state, region). This is very good for an affordable tool and for the Local SEO
KWFinder, a good tool for keyword analysis
KWFinder
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Allows you to enter a keyword and provides: Search Volume, Difficulty (KD – Keyword Difficulty), Trends (Graph), Keyword Suggestions (including Long Tail)
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You can also enter a competitor’s domain to see their keywords — useful for “pirating” the ideas of others. KWF shows the most important positions (could improve in this regard, but it’s hard to be perfect considering the price)
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Real Benefit : You achieve „Quick Wins“ — [Keywords] for which you can rank, thus obtaining useful traffic (interested visitors, qualified traffic, leads).
Above, we take the example of one of your clients who wants to rank for a classic local SEO query, let’s say « Osteopath Lille »
The tool then provides us with a lot of interesting and necessary information to ensure the SEO work for your client.
In the top left we find:
–the chosen keyword
-As Content Intent :
*we see the small house that symbolises the homepages of competitors.
*N = navigational query (or informational)
*C=Commercial: query with purchase intent
-1 = Number of PAA (People Also Ask)
-the little ghost gives us interesting advice (here: the competitors haven’t necessarily filled in their Title Tag well … You know what to do!)
-the simple Keyword Trend Curve
-the number of monthly search queries
-and finally the Keyword Difficulty (KD=18 here)
-if necessary, you can display the CPC (Cost per Click from Google Ads)
-and the PPC (Pay Per Click)
-below this, we can see any related Long-Tail Keywords
Then, in the row above:
-You can filter keywords as follows. Interesting for high volume.
Search Volume
CPC
PPC
Keyword Difficulty
Included keywords
Excluded keywords
-If you continue to the right, you can use the new feature to Collect words in clusters, for high volume (in Beta)
-There is the Autocomplete function (I don’t use it)
-And also the Questions function (not useful for my use)
Try it with the link below:
On the right side of the tool, you have an extended view of the trend, a Keyword Difficulty, clearly visible with a well-thought-out colour code for all functions.
Visually, you find your way around very quickly.
And finally, at the bottom right, you have a view of the SERP with the first 10 results: You can therefore see the strength of the competition, the number of backlinks to the indexed URL, etc. …
My Opinion :KWFinder is VISUALLY TOP and ULTRA FAST at finding the right information! A simple tool with the essential data: indispensable for not wasting too much time, as with some competitors where you need a magnifying glass to find your way around! It does not have the depth of a Semrush or Ahrefs, but you can adjust your plan to your needs. Even if it doesn’t have the Long Tail of the market giants, you can still find good, profitable niches with this tool.
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I am testing KWFINDER
SERPChecker, to analyse the competition
SERPChecker
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Analysis of the results page for a given keyword: Which websites are already present? What is their « profile » (authority, backlinks, etc.)? Data is easily accessible
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Allows you to assess whether you have a chance to compete (number of backlinks pointing to the competitor’s URL: very useful).
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Tip : Before you apply a keyword, look at it with SERPChecker — if all websites are ultra-powerful, change your strategy, your keywords. Don’t waste time
SERPWatcher, to track your keywords 
Serpwatcher
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Tracking your positions over time — important to see if your SEO actions bear fruit.
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Also allows for the evaluation of « visibility » and estimated visits.
- If you are working for a client, you can easily extract data by export
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It is visual, you find the information quickly
LinkMiner, to analyse your backlinks
Linkminer
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Backlink analysis: how many, what type, where they come from, link anchor … Here you see the TF and CF from Majestic, which is TOP! TF and CF are data that I consider relative, don’t take them as an absolute value. It gives a relative idea of the value.
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Useful for understanding how competitors have built their authority — and how you can do the same. Can you also have the same large backlink as the first one in the SERP? 🙂
- The Mangools offering is also sufficient for initial SEO work
My Opinion: For large SEO players there are better options, but that is much more expensive. Here, sorting by anchor is very simple and sorting by date is minimalist. But for a local or beginner business, this can be entirely sufficient. You don’t have all the netlinking data, but for the start, it may be enough for some. It should be noted, however, that the app already performs a sorting of « real links », which is not insignificant.
SiteProfiler for a Mini-Audit
Siteprofiler
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Offers a global overview of a website: authority, SEO score, most important metrics, etc. …
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The tool is offered with several tiers depending on usage quotas, and that is the strength of the tool. You get appropriate data at a very interesting price for getting started
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Even the basic plan offers a good level for starting out in search engine optimisation at the end of 2025
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Also consider the investment compared to the cost: If you gain a few new clients thanks to better local search engine optimisation, the software pays for itself very quickly. You can also choose the higher offering when your business ramps up, or test the tool for one month already to familiarise yourself with it
The limitations you should know before buying
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It does not have the extensive inventory and huge databases of the competitors. That is logical. But the data is good, the algorithms work well, and the ranking system (Keyword Difficulty) is very relevant for beginners. You don’t want information that is too detailed, but the right information at a glance (in SERPChecker, the relevance of competitors is shown on a scale of 0-100 — very practical)
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There is no crawl function to check your website for errors (e.g. broken links). For this, you need to use another tool, such as Screaming Frog.
Who is KWFinder and Mangools suitable for?
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SEO agencies, freelancers, webmasters, blog owners, small businesses who want to improve their local public visibility and do not need «Gas Factory» tools like Semrush or Ahrefs.
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By using it, you gain an advantage — your local colleagues may not be using any or only a few tools.
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The Return on Investment can be quick: a few well-optimised articles + monitoring + local positioning = new clients.
My unfiltered opinion on KWFinder
If you are just starting out with SEO — or even if you already have some experience but want a simple, clear, efficient tool — the Mangools Suite with KWFinder is definitely worth a look. It contains the basic SEO tools for local (or national) search engine optimisation.
It is a tool suitable for professionals who want to focus on their expertise without sinking into an ultra-complex user interface. The tool does not have the depth of Semrush or Ahrefs (very expensive SEO tools), but is completely sufficient for a beginner who doesn’t want to break the bank.
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I am testing KWFINDER
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